Find the demand first.Then decide how you want to fulfill it.
PLACED is a live implementation program where I teach you how to find companies that need furnished housing, start the right conversations, and work through placement opportunities using your property or someone else's.
A short call to see whether PLACED fits what you are building.
What students actually did.
Real work by real people in the room. Their words, their results.
Signed with a construction company three days after the final class, off relationships built during the program.
An insurance placement closed during the cohort — found, qualified and completed while the classes were still running.
First placement closed and the family moved in before the program finished.
Most people start with the property.
PLACED starts with the demand.
The usual sequence is find the property, sign the lease, furnish it, list it — and then go looking for whoever needs it. That can work. I have done it. But every vacancy puts you back at the same question: where is the next tenant coming from?
The usual sequence
The PLACED sequence
The housing need already exists before your listing does. A family loses their home in a fire. A construction company brings workers into town. A hospital brings in temporary staff. Somebody already has that problem and somebody is responsible for solving it. The only question is whether they know you.
Most mid-term rental education starts after the property exists — listings, pricing, photos, occupancy. All useful, all downstream. PLACED works on the part that comes first: who has the housing problem, who inside the company controls the request, how you reach them, what you say, and what you do when they say yes.
Two ways to use the same demand.
Use your own property
You already own or control furnished housing, so you have supply. What you build here is the relationship side: direct pipelines to the companies and organizations that need housing, instead of relying on people finding your listing.
Source someone else's
You find the company with the housing need, you find the furnished property that fits, and you bring the two sides together. You get paid for creating the placement. You do not need to own the house — you created value by solving the housing problem.
Own the property or don't.
The relationship to demand is the asset most operators never build.
I didn't come into this as a host who learned sales later.
I spent roughly 18 years in professional B2B healthcare sales before mid-term rentals — cold calls, gatekeepers, follow-up, learning how to stay in a conversation long enough for business to happen. When I got into MTR I didn't see listings, I saw companies with housing problems. That way of thinking is how I built more than 20 units and relationships across insurance, healthcare, construction, relocation and corporate housing. PLACED is the part of this business I spent years learning before I ever touched a rental.
Three phases. Nine live sessions.
The program moves in one direction: find the demand, get into the right conversations, then source the housing and work the placement through to paid.
Find demand
How the money actually works — the models, the economics, the payment flow, how each side gets paid — and how to identify the companies and organizations creating real housing needs in your market.
Start and qualify conversations
Finding the person who controls the request, opening the conversation, asking the questions that tell you what the housing need really is, and turning scattered conversations into a working pipeline.
Source housing and place
Finding and evaluating inventory — yours or somebody else's — the landlord conversation and its objections, then contracts, payment, protection and logistics to get the placement across the line.
The schedule
Tuesdays, 90 minutes. Nine live sessions across October 6 – December 15, plus two implementation weeks.
How the money works
The models, economics, payment flow, and how each side gets paid.
Find the demand
Identify the companies and organizations creating real housing needs.
Source the housing
Find and evaluate inventory, whether it is yours or somebody else's.
The landlord conversation
What to say, and how to navigate the objections that kill deals.
Put the deal together
Contracts, payment, protection, logistics, and getting the transaction across the line.
Build the pipeline
Turn random conversations into a real 90-day plan.
Implementation week
No class. Go work.
Implementation week
No class. Go work.
Live deal coaching
Bring the real thing that is stuck.
Live deal coaching
More real deals. More live problem solving.
Close + next 90 days
Leave with a plan you are already running.
The support behind it
This is live because your first deal will be messy — a landlord says no, a company stops answering, a move-in date changes. The support exists so you are working through your own situations, not watching someone else work through theirs.
These tools support the work. They do not do the outreach for you, and no part of this program guarantees a booking, a contract or income.
What it costs.
- Nine live sessions
- Live role-play
- Live deal coaching
- Two implementation weeks
- Private cohort Slack
- Scripts and frameworks
- Objection playbook
- Agreement resources
- CRM + deal tracker
- 90-day plan builder
- Replays
- Transcripts
Paid in full. Complete payment, refund and cancellation terms are provided in writing before you enrol.
We'll go through your market and what you're working with, and tell you honestly whether this is the right fit.
Questions
Who is this for?
People who already own furnished housing and want more control over where demand comes from, operators with multiple units who want stronger B2B relationships behind them, and people who do not own property but want to learn the placement side.
It is not for you if you want completely passive income, you would rather not speak with companies or landlords, or you expect the program to do the outreach for you. The teaching, tools and coaching are here; the execution is yours.
Do I need to own a property?
No. You can learn the placement side and connect business housing demand with furnished supply that already exists.
If you do own property, the same demand system builds direct relationships behind the inventory you already control. Both paths start the same way: find demand, build the company relationship, understand the housing need — then fulfill it with your property or source one that fits.
Is there a version where I find the deal first and get the property after?
Sometimes, yes. You find the opportunity, then secure inventory around it — client first, numbers first, property second. It does not eliminate every risk. It changes the sequence, and we cover how to think about it.
When are the sessions?
Join the Waitlist below
What if I miss a session?
Every session is recorded. Replays and transcripts are shared with the cohort after each call.
How much support do I get?
Live teaching in every session, role-play, hot seats, live deal coaching on the December calls, and a private cohort Slack between sessions.
How do I pay?
$3,500, paid in full. If you have questions about payment, raise them on your call with the team.
What are the refund and cancellation terms?
Full refund and cancellation terms are provided in writing before you enrol. Ask on your call and the team will walk you through them.
Is there a guarantee?
No income, contract or placement guarantee. We teach the process, provide the tools and coach the implementation. You still have to execute.
What if I want to keep going afterward?
PLACED is a complete program on its own. If you want to keep building after it ends, your PLACED investment can be applied toward AirVenture Academy under the current written policy, if you are eligible. Ask on your call for the current numbers and terms.
You do not need to decide that now. Do PLACED, do the work, then decide how far you want to take it.
Find the demand first.
Then decide how you want to fulfill it.
Join the Waitlist Blelow if you want to know whether it fits what you are building, the fastest way is a short conversation.